Launched in Istanbul in 2020, influenced by the lifestyle of its creative director İlkyaz Özel, New Arrivals has become popular as a luxury label for its timeless evening looks with a sense of ease that aims to make women effortless, fun, and sexy at the same time. As an it-brand that is meant to inject luxury into the everyday lives of contemporary women with a hedonistic fashion vision, New Arrivals thinks being a woman should be celebrated wildly.